Business philosophy

Brand Origin * The brand name, EXCELL, contains a "EX" and a “CELL”.* “EX” stands for “Excellent”, an intention to provide extremely good and very high quality products in the market.* “CELL” stands for “Load Cell”. Load cell is the key component of scales.* The brand identity is that we master the core technology and provide great products in weighing industry. EXCELL has become a leading brand in the weighing industry with an excellent reputation for quality and reliability. It’s these qualities that have made EXCELL one of the most popular brands in weighing measurement world.